McMeaning in the Maw of the Masses: Analyzing Fast Food Mash-Ups
Meagan Winkelman
Ohio State University
This paper analyzes the foodways of teenagers in the digital age, specifically the construction of “fast food mash-ups.” These practices, unlike typically documented ethnographic foodways, do not involve cookery; rather they involve the reappropriation of readily available fast food items. The results are massive hybrid sandwiches, like the “McGangBang,” a McDonald’s McChicken sandwich inside of a double cheeseburger. Using interviews with past and present members of the folk group that engages in these practices, collected online and in person, I will explore the meaning of these reappropriations to the people who make and consume them. This paper focuses on the social and psychological factors that influence fast food mash-ups, including the rite of passage ritual of consumption in excess, the desire to deviate from cultural and institutional norms, and the struggle to create meaning in the mass-produced food and drink that dominate youth food culture, as well as the function of fast food mash-ups as legends, which are being acted on ostensively whenever the sandwiches are ordered, constructed or consumed. (more…)
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